February 03, 2017
“Investing with a guiding passion isn’t the same as being an impact investor, who aims to effect social change while earning a solid return. Passion investing is purer — if not puritanical. And seeing how people who embrace it deploy their strategies shows just how hard it is to follow a passion in investing without some level of compromise.
Its better-known cousin, impact investing, tends to attract people who are pragmatic. They are looking for the best possible investment in a sector, based on established criteria.
Royce Pinkwater, a real estate broker in Manhattan, is trying to find such companies that align with her passion — reducing pollution — but are also profitable. She has taken to analyzing individual securities through the lens of pollution. This has led to tough choices.“