February 03, 2017

“Investing with a guiding passion isn’t the same as being an impact investor, who aims to effect social change while earning a solid return. Passion investing is purer — if not puritanical. And seeing how people who embrace it deploy their strategies shows just how hard it is to follow a passion in investing without some level of compromise.

Its better-known cousin, impact investing, tends to attract people who are pragmatic. They are looking for the best possible investment in a sector, based on established criteria.

Royce Pinkwater, a real estate broker in Manhattan, is trying to find such companies that align with her passion — reducing pollution — but are also profitable. She has taken to analyzing individual securities through the lens of pollution. This has led to tough choices.

Read the full article at The New York Times