Developers Build for Niche Buyers


Niche clientele.

Developers of New York City’s residential real estate market have been designing properties suited for buyers with a specific focus, including the health-centric buyer and the swimming buyer. However, there is always room for innovation and now they are introducing buildings designed for the high-tech and green buyer.

Buyers with an indulgence in high-tech gear are now the focus of “smart” apartments in which lighting, temperature, entertainment, and security systems are hooked up to the Internet. According to Mark Hernandez, CEO of New York-based installation company Cliqk, “buyers of luxury apartments now expect many of these technologies to be pre-installed by developers before they move in.” With the ability to design homes with built-in controls, developers can target the market of high-end buyers favoring such efficient equipment.

Read more at the Huffington Post.