Luxury-Homes (1)

An interesting article in the Journal about how individual star brokers are gaining in importance.

In pursuit of more deals and commissions, real-estate agents—most of whom are independent contractors—are increasingly switching brokerage firms. And just like in the big leagues, when these players move, egos can clash.

“There’s not a lot of brand loyalty,” said Billy Rose, an agent and co-founder of the Agency in Beverly Hills, Calif. “A lot of times they become mercenaries,” he said about agents, because they’re getting recruitment offers all the time.

Read the entire article as The Wall Street Journal