ibiza-rebranding

 

Ibiza was the hottest summer island destination in 2014, with private jet travel up 90% from the year before. Its efforts to rebrand itself from party/druggy to VIP luxury is working.
Catering to the very rich, Ibiza has invested in the lifestyle it offers, revamping its deep water marina for super yachts and opening top restaurants and true five-star hotels. The new Sublomination at the Hard Rock Hotel is supposed to be the most expensive restaurant in the world.

 

Read more at The Hollywood Reporter